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Experian creates detailed profiles about people. It collects their personal information and it uses algorithms to make assumptions about them. The profiles include over 500 pieces of information about people’s families, their homes, their investments, their debts, the phones they use, the newspapers they read, how often they gamble, whether they have a pet, how much they spend on their holidays, how much they spend in the supermarket and which supermarket they spend it in – and so on. Experian has profiles on more than 95% of the adult population of the United Kingdom. Experian probably has a profile on you.

There are strict laws about what companies can do with your personal information. These exist to protect your rights and freedoms, in particular your right to privacy and to the protection of your personal data.

We believe that Experian is breaking these laws. The purpose of this claim is to make Experian change its behaviour and to obtain a small amount of compensation for every person who has been affected.

You do not have to do anything. Dr Williams is bringing a claim on behalf of people who are affected. If you were affected and Dr Williams is successful in her claim, then you will be entitled to compensation.

If you do not wish Dr Williams to bring this claim on your behalf, you can opt out by clicking on the ‘opt out’ button to the left of this page.

If you are interested in keeping up to date with the progress of the claim, please leave your email address using the contact form on the front page.

Your compensation will be determined by the Court. The amount may be up to £750.

The claim is ‘no-win, no-fee’. If the claim is unsuccessful, you will pay nothing. If the claim is successful, the legal costs and expenses will be taken out of the monies which Experian is ordered to pay.

There’s no need to register your details, but if you leave your email address with us we will keep you updated with the progress of the claim.

You have a legal right to know what information an organisation holds about you, and how the information is being used and stored. You can exercise that right by making a ‘subject access request’. You can do this on Experian’s website, here


Dr Williams’ claim is being brought in the courts of England and Wales. We are, however, speaking with Scottish and Northern Irish lawyers about the possibility of bringing claims in those jurisdictions as well.


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